Trusted Shops

Buying online can be risky. Many consumers still do not want to buy online because of the risks involved. Trusted Shops tries to put an end to those risks and ensure consumers buying on the Internet is safe. Trusted Shops was founded in 1999, in close co-operation with consumer protection agencies. Its shareholders are Atradius (77%) and Impact Business & Technology Consulting GmbH (23%). The primary objective was to meet the demands made by leading politicians, for better internet-security and to confirm to the consumer that this security will be guaranteed for years to come.

Supported by the European Union, the Trusted Shops system is currently spreading across Europe, with particular focus on the United Kingdom, Germany, France, Belgium, the Netherlands and Scandinavia. Today there are already well over 1,200 Internet retailers across Europe operating under the Trusted Shops security standard, to guarantee safe and secure shopping for their customers.

The Trusted Shops certificate represents Europe’s number one sign of quality for Internet Retailers, allowing consumers throughout Europe to shop safely backed by a money-back guarantee – not to mention a whole range of other services and warranties.